LOGO DESIGN

In my senior year at DePaul, I took a class called Branding and Visual Identity Systems. We practiced the methodologies and strategies used for logo development, branding, and visual identity. We worked on extended projects, exploring identity systems with various forms such as logos, stationary, packaging, signage, print, and web design.

To design logos, I first studied the type of logos a brand could utilize, and the best practices for making an effective, and visually appealing design.

Next, I researched each company, bearing in mind what makes each company unique, and what customers value in each company.

I designed using a thorough, iterative process. I began by creating 25 pencil sketches per company. Through group critique with peers and my professor, I selected the designs that were the most visually striking and best represented our companies.

Next, I created iterations of my designs in Adobe Illustrator. Each meeting (twice a week) we were expected to come in with approximately 20 to 30 new iterations, which were critiqued in groups of peers, or groups led by our professor.

In total, I designed about 200 iterations.

I compiled the final logos, the best iterations, and the pencil sketches into a booklet designed in Adobe InDesign. I produced the booklet using an inkjet printer and a comb binding machine.

During this project, I continued my individual design exploration of hand-made typography.